We’re heading to ALA!

I’m new to RainMaker and to the legal industry as well, so this will be my first trip to the ALA Conference  next week.  I’m looking forward to attending and meeting lots of new folks, and I’m also excited to see how our booth design will be received by attendees.  When I was hired as the Marketing Manager, I quickly learned that RainMaker is not only known for having fantastic financial & practice management software (my little company plug right there) but they are also known for having “unique” booth themes and designs…not something you would typically find at a legal conference.  I have to say, I was surprised.  Here, I thought that perhaps the legal industry might be somewhat stuffy and boring, but I’m quickly discovering that our clients and ALA members are anything but.  The industry is quite different than I had expected, which is a good thing.

So there I was – faced with my first big challenge – to come up with a booth design that people will remember and enjoy, and, of course, attract them to our booth.  With a little brainstorming, I think we came up with a great theme.  I have to admit, the planning was a little more time-consuming than I had initially anticipated, but I think the payoff will come at the event when people get a look at what we’ve done.  It is fun and different and a little off the beaten path, but memorable.  You really cannot call us boring and I promise you will walk away with a smile.

So you’re wondering what the theme is, right?  All I can say is, look for the giraffe (clue one).  Please stop by our booth #714-716 and say “hello.”  We’ll be one of the many exhibitors giving away an iPad2 (hey, people love them), but we are also giving away lots of other great prizes and something not many people giveaway – cold, hard cash!  We are also planning to have fun, make a little noise and monkey around a bit (clue two).  If you are looking to update your financial and practice management software, we will have on-site demos as well – just a little something to give you a preview of what our company can offer your firm.  And if you mention that you read my blog, it may get you one step closer to winning a prize.

Safe travels for all heading to Florida.